a book about the power of analysis to reconnect money to social value

A good analyst, for our purposes, is one who analyses social and environmental good, as well as one who does so well or skilfully, and is in this sense good at doing it. But there is a third meaning too, as like a good Samaritan or a good witch, a good analyst can be a force for good, with a moral power and a social impact all their own. To grow impact and, as a society, to invest in it, we need to know where and how it is taking place. By discovering and providing this knowledge, the good analyst is able to drive energy and resources into the channels where it can do most good.

The Good Analyst presents our methodology for impact analysis, alongside a set of guidelines for measuring and reporting impact. But more than this, the book draws on our broader experience of impact research to lay out an overview of where the practice is today, of how we got here, and a penetrating theory of analysis itself. At a time when the world is rethinking its values quite seriously, The Good Analystargues for how a different kind of knowledge can play a pivotal role in reshaping for the better the relationship between money, impact, and the society in which we live.

The Good Analyst
Impact Measurement and Analysis in the Social-Purpose Universe
Investing for Good, 2012
ISBN 978 0 9571603 0 9
by Adrian Hornsby

“Outcome-oriented” is synonymous with “result-oriented,” “strategic,” and “effective.” It refers to philanthropy where donors seek to achieve clearly defined goals; where they and their grantees pursue evidence-based strategies for achieving those goals; and where both parties monitor progress toward outcomes and assess their success in achieving them in order to make appropriate course corrections.

The role of brand within nonprofit organizations is therefore cyclical and can be captured in a model we call the Role of Brand Cycle. In this model, brand is nested within organizational strategy, which in turn is nested within the mission and values of the organization. Brand plays a variety of roles that, when performed well, link together in a virtuous cycle. A well-aligned identity and image position the organization to build internal cohesion and trust with external constituents. Organizations can leverage these to strengthen internal capacity and achieve impact in the world. The resulting reputation then enhances the identity and image of the brand with which the cycle began. (For a diagram of this model, see “The Role of Brand Cycle.”)

The Role of Brand in the Nonprofit Sector
By Nathalie Kylander & Christopher Stone 

NONPROFIT MANAGEMENT
The Role of Brand in the Nonprofit Sector
an article in the Stanford Social Innovation Review

Nonprofit leaders need new models that allow their brands to contribute to sustaining their social impact, serving their mission, and staying true to their organization’s values and culture. In this article, we describe a conceptual framework designed to help nonprofit organizations do just that. We call this framework the Nonprofit Brand IDEA (in which “IDEA” stands for brand integrity, brand democracy, brand ethics, and brand affinity).

Taken from 
A Marketer’s Guide to Analytics:
Using analytics to make smarter marketing decisions and maximize results

Featured in whosbloggingwhat.com

Taken from
A Marketer’s Guide to Analytics:
Using analytics to make smarter marketing decisions and maximize results

Featured in whosbloggingwhat.com

A Marketer’s Guide to Analytics:
Using analytics to make smarter marketing decisions and maximize results

Featured in whosbloggingwhat.com