a book about the power of analysis to reconnect money to social value
A good analyst, for our purposes, is one who analyses social and environmental good, as well as one who does so well or skilfully, and is in this sense good at doing it. But there is a third meaning too, as like a good Samaritan or a good witch, a good analyst can be a force for good, with a moral power and a social impact all their own. To grow impact and, as a society, to invest in it, we need to know where and how it is taking place. By discovering and providing this knowledge, the good analyst is able to drive energy and resources into the channels where it can do most good.
The Good Analyst presents our methodology for impact analysis, alongside a set of guidelines for measuring and reporting impact. But more than this, the book draws on our broader experience of impact research to lay out an overview of where the practice is today, of how we got here, and a penetrating theory of analysis itself. At a time when the world is rethinking its values quite seriously, The Good Analystargues for how a different kind of knowledge can play a pivotal role in reshaping for the better the relationship between money, impact, and the society in which we live.
The Good Analyst
Impact Measurement and Analysis in the Social-Purpose Universe
Investing for Good, 2012
ISBN 978 0 9571603 0 9
by Adrian Hornsby